Conversational Copywriter, Content Marketer, Branding Photographer & Graphic Designer
Promoting product and/or service companies focused on:
Healthy Lifestyles & Outdoor Adventures
PO Box 51
Coeur d'Alene, ID 83816
A Bit About Me
Hi there! Allow me to introduce myself.
My name is Carly and I love words. Not just any words though. I love well-crafted words. Words strung together in a magical way. Words that:
Organize vague ideas into motivating messages
Tell stories that awaken dreams and renew hope
And inspire readers to take healthy action steps
Naturally curious, I love learning. I devour books, articles and life’s lessons. I enjoy discovering my next favorite restaurant and delight in exploring new places. And I’m passionate about capturing magical moments through photography and sharing them with others.
Embracing the life I’ve been given, I cherish simple pleasures:
Glimpsing delicate wildflowers breaking through the snow
Feeling the vibration of my cello as it resonates through me
Hearing my children laughing together
Savoring freshly-picked berries from our garden
Leaping into a pile of autumn leaves with my kiddos
And watching the evening sun slip behind the mountains
These moments of pure bliss keep me grounded and remind me to treasure every minute. Life can feel tedious at times so I like to mix it up by making time to get lost in nature as often as possible. Armed with a profound sense of wonder, I’m just as likely to explore a new trail with my camera in hand as I am to be nestled into a hammock by the lake working on my laptop.
If you ever need a hiking buddy or kayaking partner, my bag is packed and I’m ready. And if you find yourself needing words, images or creative ways to reach your target audience with your life-changing message, let’s chat.
Content Marketing Specialist
Silver Fern Strategies
January 2021 - Present
Developing comprehensive marketing strategies focused on providing quality content for clearly defined audiences
Improving SEO (Search Engine Optimization) and UX (User Experience) for better results
Researching, compiling and presenting solutions in a format that’s easy to consume, enabling potential customers to make intelligent buying decisions
Ability to thrive in a deadline driven environment while working as part of a team and independently
Combining emotional appeal with technical excellence to support each step of the buyer’s journey
Branding photography that tells your unique story through high quality images
January 2016 - January 2019
Organizing and promoting teen creative-writing events
Developing content & creatives for a non-profit organization
Overseeing marketing & spearheading fundraising campaigns
Engaging target audiences through verbal & written communications
Designing and delivering multi-media presentations that foster a fun, collaborative learning environment for students
Cedar Creek Academy
September 2002 - June 2021
Teacher, Principle, School Nurse, Cheer-leader, Janitor, Gourmet Chef, Chief Bottle Washer...
If you've ever homeschooled your children, you understand what it means to be responsible for everything that happens (or fails to happen) regarding your children's education.
If you haven't homeschooled your children, there is nothing I can say that will adequately explain my work experience.
However, the fact that I taught for 19 years says a lot. Either I wasn't half bad at it... or I'm crazy.
The Portrait Parlor
October 1992 - October 2003
Event Photographer - I capture images that document the special moments happening before, during and after special events. I photograph birthday celebrations, anniversaries, galas, fundraisers, conferences, award ceremonies and more.
Wedding Photographer - I utilize a variety of photographic styles including: portrait, landscape, fashion, conceptual and candids to capture the best moments of your big day.
Professional, Family and Senior Portraits - I focus on capturing more than just a great image. Your portraits should represent your style, your personality... the very essence of who you are and aspire to be.
Four Seasons Outdoor Outfitters
May 1995 - October 1997
White Water Rafting Adventure Guide in Beautiful North Idaho - Treating guests to the stunning beauty of the Upper St. Joe River on Class II and III rapids.
HorseBack Riding Trail Guide in Farragut State Park
Steinley's 35 Minute Photo
Photo Lab Manager
January 1992 - April 1995
Managed a photo processing lab with 4 employees, maintaining fast turnaround times, dependable delivery schedules and consistent image printing while meeting the highest quality standards of customer service.